Four problems and development trends of hot spring tourism development
I. Four Issues in the Development of Hot Spring Tourism in China
The planning of hot spring tourism is essentially for the purpose of experiencing the hot spring bathing culture. It promotes the physical and physical enjoyment of the original single spa treatment to a cultural and spiritual level that is in line with modern consumption. It has become a health theme with health and leisure effects. Fashion travel.
However, as the hot spring tourism development boom has intensified successively in various places, the current hot spring tourism development has, to a certain extent, stayed at a stage where competition models have been imitated and existing problems have become increasingly prominent.
1. From model to project-the development of hot spring tourism remains the same
With the great success of a number of southern hot springs, including the Zhuhai Imperial Hot Spring Design , the development of hot spring tourism in China has entered a stage of competitive imitation, whether it is Tang, Japanese, European, or freestyle, all are doctrines.
Hot spring bath and leisure, health, vacation, conference and other development thinking are the same, construction projects are similar, hot spring hotel, outdoor bath, and supporting some related leisure and entertainment projects, the three core projects have been moved. One is the lack of digging for the characteristics of hot springs, the other is the lack of interpretation of hot spring culture, and the third is the lack of overall marketing and connotation construction of the concept of hot springs.
2. The off-peak season dilemma-seasonal crux of hot spring tourism
The seasonal difference of hot spring tourism products is extremely obvious. According to the statistics of most hot spring tourism areas, the difference between tourists in the off season of hot spring tourism is generally about 10 times. Overcrowded in the high season, the cold season is the first dilemma that many hot spring resort operators have to look directly at.
Although many hot spring resorts have also made a lot of articles on extended products, such as integrating conferences and exhibitions, sports, agricultural tourism, leisure shopping, etc., hot spring resorts with hot springs as their core products, once the hot spring bath During the peak season, other projects were also idled, and did not play a role in flattening the gap in peak seasons.
3. Cultural performance is too rough-lack of hot spring cultural construction
The hot spring culture has largely determined the degree of difference in the development of hot spring tourism. Culture is hard to say. The core attraction of hot spring resources is roughly the same. How to make breakthroughs in cultural expressiveness and expressions is worthy of our reflection. The coarseness of cultural details in hot springs is mainly manifested in:
The first is that hot spring tourism targets service consumers as high consumers, and tourism activities are limited to newly constructed buildings or so-called "ecological tourism" accompanied by "expendable materials", and mass tourism with deep cultural content is not regarded as important Development direction
The second is the lack of cultural "physicalization" construction. For example, there are very few cultural facilities such as local museums in hot springs. They leave visitors with not only Western cultural impressions, but also the artistic conception of classical gardens.