China hot spring tourism industry 2018 event
The past 2018 is destined to be an extraordinary year for hot spring tourism: the 19th National Congress of the People's Congress has proposed an innovation-driven development strategy to point the way for the development of the industry; the merger of the Ministry of Culture and the National Tourism Administration has given deeper cultural connotations to hot spring tourism; the industry itself Development is more standardized and self-disciplined; as a hot spring country, it is more involved in international hot spring affairs and exports Chinese hot spring wisdom and products.
1. The 19th National Congress of the Communist Party of China proposed that innovation is the primary driving force for development and a strategic support for building a modern economic system, which points out a clear direction for the development of the hot spring tourism industry
▲ China Hot Spring Tourism Industry Innovation Development Conference
[Interpretation] The 19th CPC National Congress emphasized the need to adhere to the path of independent innovation with Chinese characteristics, implement an innovation-driven development strategy, and issued a series of innovation-driven development requirements, which has important guiding significance for the development of our hot spring tourism industry.
After 20 years of rapid development, China's hot spring tourism has formed a relatively mature format in terms of entertainment and leisure. However, as the country increases the development of the health industry, market consumption upgrades, and rapid Internet development, the hot spring tourism industry is also facing upgrades. The challenge of transformation, innovation and change have become the driving force for the sustainable development of the industry.
On November 15, 2018, the China Wenzhou Association and the Conghua Liuxi Hot Spring Management Committee held the China Hot Spring Tourism Industry Innovation and Development Conference to propose ideas for the innovative development of the industry. At the meeting, Secretary-General Zhang Yue made a keynote speech, saying that in this tide of innovation and development, the hot spring tourism industry should focus on cognitive concepts, planning and design, technology, management, talent training, energy conservation and environmental protection, culture, finance, standardization, service processes, etc. Starting from ten aspects, breaking the old rules and making breakthroughs can maintain strong competitiveness in a complex and changing market environment.
2. The Ministry of Culture and the National Tourism Administration merged to form the Ministry of Culture and Tourism, which has a profound impact on the development of the industry
[Interpretation] The merger of the Ministry of Culture and the National Tourism Administration is a very important matter for the Chinese tourism industry. People describe it as a combination of "poetry and distance", which is very poetic.
In short, the integration of cultural tourism and tourism, driving culture with tourism, and deepening tourism with culture, is also the development direction of the hot spring tourism industry. The combination of "poetry and distance" will definitely have a profound impact on the Chinese hot spring tourism industry.
3. China's hot spring tourism industry accelerates the pace of foreign exchanges and cooperation, and contributes the wisdom of Chinese hot springs to the world's hot springs
▲ China Hot Spring actively participates in world hot spring affairs and contributes to the wisdom of Chinese hot springs
[Interpretation] In today's economic globalization, under the guidance of the national "Belt and Road" development strategy, China's hot spring tourism industry has significantly strengthened its foreign exchanges and has become more and more international. Plan, Chinese wisdom. "
Whether it is the 3rd World Hot Spring Health Town (Mingyueshan) Summit held in late September 2018, or the 71st World Hot Spring and Climate Health Federation Annual Meeting held in early November 2018, or mid-December 2018 The Belt and Road Hot Spring Industry Cooperation Conference held in Zhuhai Haiquan Bay can clearly feel that the influence of China's hot spring tourism industry in the international hot spring industry is increasing, and Chinese hot spring tourism is increasingly recognized and affirmed by its counterparts in various countries.
In order to promote the intensive and sustainable development of the world's hot springs, in recent years the World Hot Springs and Climate Health Federation has proposed the "World Hot Springs Healthy Towns Alliance" action. In November 2018, at the 71st Annual Meeting of the World Federation of Hot Springs and Climate Health, the World Pacific Health Office, a well-known town in the world's hot springs, planned to be established.
Yunnan inspired hot spring group, because the hot spring planning and design concept has been recognized by foreign investors, South Korea ’s Jeju Island Marriott Hot Spring Resort Hotel, which has been planned and designed by them, has begun construction; Chongqing Tianci Hot Spring Group and Schroder Group have signed a $ 18 million maintenance agreement. Carreno tourism project acquisition contract. Vicareno is the first thermal bath in ancient Rome granted by the Pope. It is understood that after the acquisition of Tianci Hot Spring Group, it will show the Chinese hot spring culture to the world and build an influential hot spring complex in Europe. The above signs indicate that China's hot springs are actively exporting technology and capital, contributing to the wisdom of Chinese hot springs for the development of the world's hot spring industry.
4.Dalian layout hot spring health industry cluster
▲ Hot spring industrialization will become a development trend
[Interpretation] Dalian Jinpu New District cooperates with the China Wenzhou Association and the Golden Soup Awards to lay out the Golden Soup Expo Park in Jinshitan to promote the development of industrial clusters. On December 6, 2018, Huang Zhimin, president of the China Wenzhou Association, and Shang Shuchen, director of the Jinshitan Management Committee, signed a strategic cooperation agreement. The Jinpu New Area will support industrial funds and a number of preferential policies to attract domestic and foreign enterprises in the hot spring health industry chain to develop in Jinshitan. In the future, Jinshitan will become a bridgehead for Northeast Asian hot spring health industry cooperation.
5. Strengthening standardization construction and consolidating the foundation for industry development
[Interpretation] "Standard determines quality. What kind of standard is there is what kind of quality. Only high standards have high quality." Especially in the current national governance system and modernization of governance capacity, standardization is fundamental and leading The important role of sex. For the hot spring tourism industry, only high standards and high requirements can make the industry develop in an orderly and high quality.
Following the revision of the "Classification and Evaluation of Service Quality of Hot Spring Tourism Enterprises" last year and the promulgation of the two standards of "Classification of Hot Spring Tourism Quality", this year, the standardization of the hot spring tourism industry has continued, and the "National Hot Spring Tourism" and "National Hot Spring Tourism" Compilation of two industry standards for the "Sanitary Specifications for Hot Spring Tourism Water Quality".
Under the guidance of the country's strategy of promoting "Healthy China", the formulation of hot spring recreation standards has important practical significance. It can make full use of the health value of hot springs, promote the integrated development of hot spring tourism and health services, and fully promote the development and construction of hot spring recreation projects. Guide and regulate the sustainable development of hot spring tourism.
Water sanitation has always been one of the hottest issues for consumers in the hot spring tourism industry. The establishment of hot water tourism water quality standards guides the industry's water sanitation management in terms of public health supervision and management, health disease prevention and control, hot spring geothermal resources, and standardized management. Eliminate consumer doubts and ensure the healthy development of the industry.
The above project standards have been submitted for review after nearly a year of research, discussion and modification, and have been reported to the Ministry of Culture and Tourism. We look forward to the formal promulgation and implementation in the near future, which will actively promote the sustainable and healthy development of the industry. effect.
6. The "Quality Classification of Hot Spring Tourism" was officially implemented, which relieved consumers' concerns
[Interpretation] There are many types of hot springs, but they are almost indistinguishable to the naked eye. For a long time, most hot spring consumers have doubts about the true and false hot springs, and how to distinguish the types of hot springs. At the end of 2017, the National Tourism Administration issued the People's Republic of China's tourism industry standard LB / T 070-2017 "Spring Quality Classification of Hot Spring Tourism", which stipulates the technical conditions for the classification of spring quality of hot spring tourism enterprises, and clarifies the spring quality grade mark. Usage specifications. The standard was formally implemented on May 1, 2018.
It is the incumbent responsibility of the hot spring tourism industry organizations at all levels to dispel doubts for consumers. In this regard, the industry associations of major hot spring tourism provinces such as Yunnan, Liaoning and Guangdong have done a lot of work. Taking Guangdong as an example, as of the end of 2018, a total of 54 "Guangdong True Hot Springs" and 3 cold springs with medical value have been evaluated, which have received widespread attention and praise from public opinion. Nearly 20 provinces, local newspapers, radio and television stations Extensive coverage was performed. It has played a positive role in eliminating tourist doubts, enhancing consumer confidence, guiding hot spring tourism consumption, and promoting standardized development of the industry.
The 4th Golden Soup Award, which was launched in Dalian on December 6, 2018, also refers to LB / T 070-2017 "Classification of Spring Quality of Hot Spring Tourism", requiring hot spring enterprises to register or nominate, and the hot spring water quality must meet the corresponding standards.
7. The role of hot spring tourism industry associations at all levels is further exerted
[Interpretation] In standardizing and promoting the development of the industry, hot spring associations at all levels have always played a role of bridge and bond to serve the industry and enterprises.
There are many examples in this regard. Taking the most influential 15th Shanghai International Tourism Expo as an example, China-Wuhan Collaboration is the cooperative unit of this expo. It has set up a China Hot Spring Tourism Exhibition Area and joined hands with many domestic hot spring associations in China to unite multiple hot springs. The exhibition and held a special forum on "hot springs, a new direction of China's tourism" to popularize hot spring knowledge and promote hot spring consumption to consumers.
In Liaoning, the Liaoning Bingxue Hot Spring Tourism Association and the Shenyang Property Association have organized long-term "hot spring wellness lectures" into the community to jointly send hot spring tourism and health care to millions of households. They also actively play the social responsibility of industry organizations. The related poverty alleviation donations of the hot spring enterprises, while actually serving the people, have also enhanced the positive image of the hot spring tourism enterprises.
In Yunnan, the province's hot springs and spas industry association also signed an investment invitation agency contract with the Yunnan Provincial Investment Promotion Bureau to compile a special plan for the "Yunnan Hot Spring Tourism and Recreation Industry Key Investment Promotion Action Plan", which initiated the purchase of the province by the hot spring industry organization The content and method of the special service provided by the government at the first level have played a leading role for the provincial hot spring industry organizations to give full play to the service.
8. Cross-border integration, "hot spring +" format is booming
[Interpretation] The hot spring tourism industry is an inclusive and highly malleable industry, which can be widely combined with traditional Chinese medicine, health care, pension, commerce, sports, leisure, vacation and other industries to achieve the integrated development of "hot spring +" diversified formats and promote Optimized allocation and reintegration of tourism resources.
Kangyang is undoubtedly the hottest and most concerned topic of hot spring tourism, and it is also one of the future development trends of hot spring tourism. Many places are actively deploying the hot spring health care industry. For example: Tangshan, Nanjing, plans to build two hot spring rehabilitation hospitals, two hot spring health hospitals, 7-8 differently positioned health management centers in the next 3--5 years, and it is expected that hot spring wellness and health tourism will be realized by 2023 The formation of the entire industry chain has created China's first hot spring recreation tourism destination. At present, the first hot spring recreation project-Yangzi Yishang Traditional Chinese Medicine Hot Spring Rehabilitation Center Project has been opened in August.
In Tibet, which has the most abundant hot spring resources in the country, the Tibet Autonomous Region Health Committee, the Tibetan Medicine Administration and the Tibetan Autonomous Region Tibetan Hospital recently launched the "Clinical Efficacy Evaluation Study of Yangbajing Hot Spring for Knee Osteoarthritis" The method of integrating western medicine is applied to patients with chronic knee osteoarthritis in the local area, and the clinical efficacy is tracked and evaluated to explore effective models and methods of hot spring treatment of rheumatism. This move of the Tibetan government not only benefits local chronic disease patients, but also provides more realistic medical data support for the clinical treatment of chronic diseases by hot springs, realizing the true healing nature of hot springs, and pushing hot springs into the medical system.
Anning in Yunnan and Weihai in Shandong use the development model of hot springs + sports, a feature town focusing on creating international hot spring ecological sports mainly based on international sports events, a combination of hot springs and Tai Chi to promote the integrated development of the hot spring industry and Tai Chi sports. Sports and recreation cities are all enriching the "hot spring +" format, expanding the industrial chain, and giving new momentum and connotation to the development of characteristic tourist towns and characteristic tourist cities.
9. Chongqing Consensus: Hot spring belongs to natural therapy and returns to its essence
▲ The industry is re-recognizing natural remedies and hot spring remedies
[Interpretation] Naturopathy originated from Western alternative medicine in the 18th and 19th centuries. The term "naturopathy" was not used until the end of the 19th century. It focuses on human health and focuses on physical health and disease prevention. A major feature of natural remedies is that “getting natural” refers to the application of materials, resources, environment, and conditions provided by nature, such as forests, sunlight, oceans, hot springs, flowers, trees, cereals, fruits, and vegetables to prevent and treat diseases. The way is natural ".
Hot spring, as a kind of natural remedy, is recognized by the eastern and western public, and is often used for rehabilitation and health. On October 16-17, 2018, China's first International Conference on Hot Springs and Climate Health Tourism was held in Beibei, Chongqing. Multinational hot spring experts and climate experts gathered to discuss the role of hot springs in promoting the health of the human body, and issued the "Chongqing Consensus", stating that "under the organic combination of hot spring spas with traditional therapies and complementary therapies such as climate therapy and forest therapy, hot springs are The promotion of health will be more effective. "This is the first event in China that combines hot spring health tourism and climate health tourism. It is also a grand event for the industry to re-understand natural healing, understand the healing effect of hot springs, and return to the essence of hot springs.
10. The establishment of China Hot Spring Management Business School to solve the problem of lack of talents in the industry
▲ China Hot Spring Management Business School unveiled
[Interpretation] The development of modern hot spring tourism is only about 20 years old, and there is no deep academic accumulation. Therefore, there is a lack of high-quality professionals, especially high-level management personnel.
In the forthcoming "2018 China Hot Spring Tourism Industry Development Report", a set of survey data on corporate personnel shows that, "In 2017, the annual turnover rate of employees in hot spring enterprises nationwide reached 24%, the turnover rate in 54 years reached 54%, and within 5 years The turnover rate was as high as 67%; in 2017, the basic employees of hot spring enterprises nationwide were mainly in the post-90s and post-80s generations, and 69% of them had high school education or below. The quality needs to be improved; it is difficult for basic-level employees to recruit workers and it is easy to lose. "
In order to solve the problem of lack of high-level management personnel and the improvement of the quality of grass-roots employees, the China Tourism Association Hot Spring Tourism Branch, in conjunction with Guangzhou Bishuiwan Hot Spring Resort, based on Bishuiwan, established the China Hot Spring Management Business School. On December 6, 2018 The unveiling ceremony was held at the 5th China Hot Spring Tourism Promotion Season in Dalian. The establishment of China Hot Spring Management Business School can better cultivate and transport high-quality composite talents for the industry, and promote the rapid and stable development of the industry.
Looking forward to the new year, China's hot spring tourism industry is facing good development opportunities, and it is also facing many severe challenges. Enterprises are generally losing money, and products are in urgent need of iteration. How can the hot spring people break the existing constraints and lead the company to a better and more healthy attitude with a more open, inclusive and innovative attitude, and promote the healthy development of the industry? Think, collaborate and encourage together!