Water park planning and design recommendations and steps
The planning and design of water parks are relatively comprehensive. In order to cope with some problems currently existing in the market, to avoid repeating mistakes, and to achieve sustainable development of water parks, the following countermeasures and suggestions are proposed at the planning and design stage.
1. Accurate positioning and rational planning of overall creativity and design are the first and most critical step in the construction of a water park. This stage determines the development direction and theme positioning of the water park. First of all, the excellent water park has a proper theme story line in the theme creativity, and the designs are consistent with the theme. Second, we must fully consider the market demand to set up construction area and functional layout. According to the experience of authoritative water park planning and design units, the average area of foreign water park visitors is 14 square meters per person, and this data is 4-6 square meters in Asia. Therefore, when planning the water park area, it should be based on market needs. Considering the instantaneous capacity, the appropriate construction area, the required equipment capacity, and the changing room, storage room, and commercial layout area are introduced to avoid blind expansion of the market. Thirdly, for a comprehensive water park project, it must be considered in combination with process design, architecture, landscape, water supply and drainage, HVAC, machinery, electrical and other aspects.
2. Create a unique experience and avoid homogeneous competition. At present, the construction of domestic water parks will accidentally fall into the strange circle of competing amusement equipment. Some water parks are always trying to get equipment such as "Asia's First", "China's First" and so on, in order to gain attention and create advertising gimmicks. As everyone knows, the "highest, largest, longest" amusement equipment is piled up only for the experience of amusement excitement. The most important operation of the water park is to provide a unique experience that can inspire tourists to come again. Most of the tourists in the water park are aged 11 to 35. The composition of tourists is mostly young couples, friends and family tourists. They are relatively more attractive to low- and middle-income people. The radius of tourists is mostly within 1.5 hours. On weekends and school holidays, it is the peak tourist season. Therefore, the needs of the target customer group must be fully considered in the creation of a unique experience, such as setting up a multi-functional combination water village project to attract young people and younger tourists; setting up water slides suitable for families, and children's pools suitable for children. Drive family tourists; try to increase the area of wave-making pools (the area of domestic water-parks is more than 2000-4000 square meters) to increase the capacity of the park; set up theatrical performances and provide diversified experience services.
3. Comprehensive development to increase the level of secondary consumption. With a certain number of tickets, the increase in consumption levels mainly depends on the consumption of commercial sales and catering facilities in the water park area. The secondary consumption in the water park includes the rental of lockers, the purchase of water toys such as swimwear, swimming rings and water guns, and the consumption of food and beverage. In terms of payment services, considering the inconvenience of tourists entering the amusement area to carry money and things, the water park provides tourists with the use of smart bracelets as a mobile payment method, cooperates with mobile payment, and clears payment barriers. Under the new technology, the smart bracelet can also be used as an interactive experience project, such as the "Tapu Tapu" smart bracelet of Universal Studios Volcano Bay in Orlando, which can not only solve the problem of queuing and payment of the project, but also an interactive experience trigger, trigger Water spray or special effects in the park. In terms of commercial layout, commercial sales points are generally arranged around the park entrance area, dressing rooms, and storage rooms; within the amusement area, food and beverage facilities are generally set up around the visual effects of the amusement equipment, which is convenient for visitors to stop and increase. Its stay time increases catering consumption opportunities. In terms of product and food development, it is not only in line with local habits, but also unique and themed, so that it can be better accepted by tourists.
The planning and design of the water park project can be divided into the following seven stages from the beginning to the construction of the project.
1. Planning. It was the original source of the project. Mainly for some preliminary thinking of the project, including: analysis of higher-level conditions, theme positioning, market positioning, site selection, intention layout mode, basic content planning, etc.
2. Feasibility study. At this stage, the feasibility of project planning is verified technically and economically, including policy research, market analysis, planning program research, preliminary investment estimation, financial analysis, impact analysis, and risk analysis, etc., are important links in determining whether the project is established.
3. Overall planning. After the location is determined, the overall layout and arrangement of the base in time and space will be carried out. At this stage, it is necessary to clarify the scope of land use, land use indicators, building requirements, and supporting facilities.
4. Conceptual design. After the project is settled, the concrete design work is formally invested. Settlement theme story, architectural style, floor plan, moving line setting, water play project configuration, business / service / management facility configuration.
5. Scheme design. Continuing the conceptual design phase, comprehensively carrying out various design work, and carrying out special designs for architecture, exterior, interior, landscape, lighting, and electrical.
6. Initial design. Based on the design of the plan, the façade, size, color, etc. are clarified, and details are marked.
7. Construction drawings. Implement all design results into construction documents for construction bidding and subsequent construction guidance.