Water park theme design strategy (dry goods)
In recent years, in the wave of investment and development caused by the large amount of capital entering the theme water parks, many of them have developed a development theme that emphasizes themes and connotations. The IP and theme culture generated from historical allusions, literary works, film and television dramas have more appeared in the conceptual planning and design drawings of a theme water park developer. From the perspective of tourists' cultural experience, this is a good thing.
However, this operation is followed by another problem: how to combine, deepen and land high-quality IP or culture with the theme water park, and become a real product that visitors can feel. In reality, this is not an easy task. This article believes that the theme design of the water park should do this:
1. The realistic sense of substitution pushes the door of the water park as if entering another world. In this world, various water amusement equipment and activity venues are presented in the form of games, real scenes, cartoons, and stages, and are given a strong vitality, making the amusement activities more three-dimensional and contemporary. What tourists experience is no longer cold equipment, but walking through the Jurassic jungle and strolling in the fairy tale kingdom ...
2. Highly-reduced scene expression The scene constructed by physical entities such as landscapes and characters is the core of the experience. By using scene reproduction and character construction as the dominant IP creation method, every element in the water park, including humanistic buildings and water amusement Equipment, entertainment performances, catering, shopping, and ecological landscapes all have wonderful scene restoration, from materials to colors, from images to special effects, and from landscapes to characters to create a surreal theme themed experience.
3. Complete and exciting story clues Use virtual characters or stories as brand IP. In the project settings, the story ignores the boundary between time and space, and tells the storyline from a staggered jumping perspective, making the storyline unexpected. For example, Sanya Dream Water Park cleverly gives the theme of the three areas of the park "water", "jungle" and "mountain" by compiling the legendary story of the phoenix and the three princesses, and incorporates "phoenix" into the theme. The project selection of the first phase of the Dream Valley Water Park in Hengdian Film and Television City is derived from a series of mummy movies. The combination of the water-related plots in the film, the landscape function of the water park, and the amusement experience of the water park equipment makes the water park mysterious. There is also a strongly attractive theme culture. In addition, the second phase of the Dream Valley Water Park in Hengdian Film and Television City is based on the theme of "One Thousand and One Nights" and integrates marine culture. A small children's paddling pool also uses the "Sinbad Shipwreck" story as a clue to set up coral, Water spray sketches such as jellyfish and mermaids make full use of the theme story in the setting of the scene and meet the entertainment needs.
4. Characters that can be communicated by turning around. The addition of characters in the clues can make the theme package of the entire water park come alive, the staff dressed in scene characters, or wander aimlessly around various devices, or bring various This kind of activity performance, they always appear "inadvertently" around the tourists, allowing tourists to interact with each other when they turn around, bringing tourists a perfect sense of scene integration.